Act for Kids unveils campaign to support kids impacted by trauma via Publicis Worldwide

Publicis Worldwide has launched an awareness campaign for Australian not-for-profit, Act for Kids – an organisation that provides therapy and support to children and families who have experienced trauma or are at risk of harm.

 

The ‘Right to Imagine’ campaign aims to educate Australians about the significant impacts abuse and trauma can have on children’s cognitive development and shines a light on the increased demand for Act for Kids’ services throughout the Covid-19 pandemic.

With strategy and creative led by Publicis Worldwide, and media by Zenith – the campaign conveys the message that when a child suffers from trauma, the naivety of their imagination is taken away. Activity includes pro bono media across TV, radio, OOH, digital, print, and social media.

Act for Kids chief executive officer, Dr. Katrina Lines says children who have been abused or exposed to trauma may experience a range of cognitive developmental issues, which means they cannot always create situations in their mind: “This can sometimes impact their ability to do simple things, like playing with toys, dancing, or singing. We focus on creating safe environments for children to imagine and play, while receiving trauma-informed support which allows them to heal and lead happy lives.”

Says Simone Waugh, managing director, Publicis Worldwide: “For the last 25 years, Publicis Worldwide has proudly partnered with Act for Kids to raise the voice and defend the rights of thousands of children who experience trauma in Australia every year. This campaign will shine a light on the life-changing therapy Act for Kids provide to heal children, and to turn their lives around.”

The ‘Right to Imagine’ campaign launches in February 2022.

Creative Agency – Publicis Worldwide Brisbane
Ryan Petie – Executive Creative Director
Lee Griffin – Creative Director
Regan Clarke – Account Manager
Vicki Lee – Head of Broadcast & Content
Britt Groom – Broadcast & Content Producer

Media Agency – Zenith Media Australia

Production Company – The Producers
Director – Mitch Kennedy
Executive Producer – Tanya Spencer

Post and Audio Production – 3P
Producer – Sally Thompson
Animation Creative Lead – Gwyn Dixon
VFX – Jason Guy
VFX – Ben Drake
Offline Editor – Georgia Mackay
Grade – Justin McDonald
Sound Designer – Heath Plumb

Music Composition – Ack Kinmonth

Casting – Miss Jane Casting

Location – Cremorne Theatre, QPAC