Abnormal Digital launches new for-profit social enterprise business Amazing Change

Melbourne based agency Abnormal Digital has launched its very own for-profit social enterprise business called Amazing Change.

Founded by Stephen Duggan and Deryll Naidoo, Amazing Change is on a mission to become the biggest digital fundraising business in the world by 2025, aiming to capture a 2% market share of a (US) $284 billion market.

Amazing Change is answering two major issues facing charities today. Global charity donations are down by 87% in every market largely due to the global pandemic and by traditional non-digital fundraising models. That’s a staggering $247 Billion loss in donations in 2020 according to Forbes.

The newly formed company is currently working with a number of high profile charities and corporate partners to establish what they call a ‘Goodness Impact’. By using technology, Amazing Change will be able to track every dollar a person donates and connect the donor with the outcomes of their donations.

Says Naidoo (below left): “Charities have suffered enough during the pandemic by not being able to conduct their traditional donations models and we want to help them change this through Amazing Change. Our team is currently developing 3 key tech platforms and one that will automate donations as people spend on everyday items. It’s a global micro-payments solution which gives donors full control over how much they want to donate and which charity causes they are interested in supporting.”

Coming out of the pandemic has forced every business to rethink their futures in doing good. It was simple for Abnormal Digital to make this shift into Amazing Change as they can leverage over 25 years in building tech solutions and accelerating growth in the market. Amazing Change will launch their first tech solution in the coming months in Australia then tackle the US market in 2023.

Says Duggan (below right): “It’s very exciting being able to leverage our collective industry experience towards good. We’ve seen how industries can be erased with the advent of technology and the charity donations market is no different. If charities don’t make a shift now, approx 68% of them will be wiped out within the next 10 years. The time to act is now and that is why we have created Amazing Change.

To support Amazing Change right now you can follow them on instagram at: https://www.instagram.com/amazingchange_/ or discover more at https://amazingchange.com.au/