ABC2 launch new ident via Mirage VFX and PictureDrift director + co-founder Brendan Cook
ABC2 have launched a new ident directed by PictureDrift’s Brendan Cook and animation created by Mirage VFX.
The concept asks for the flighty hummingbird to transform from its natural state into hot pink after feeding on a pink flower.
The aim was to extend the current suite of idents and represent the quirky, cheeky and youthful character of the channel. The idents needed to feature the channel colours of pink and green and communicate a new interpretation on the tagline “Always Brighter”. After the cheeky hummingbird sips on the tasty floral nectar it is inspired to drop a creative addition on a garden statue.
Concept: Brendan Cook & Nick George
Direction: Brendan Cook
Animation & VFX: Mirage VFX
Photography: Brendan Cook
Cinematography: Kevin Scott
Music: Uncanny Valley