ABC broadcaster Adam Spencer, Telstra’s Mark Buckman and Unilever Australasia’s Peter Boone to participate in JCDecaux’s ConnectivityLab

ABC broadcaster Adam Spencer (pictured left), Telstra’s chief marketing officer Mark Buckman and Unilever Australasia’s Peter Boone will be participating in JCDecaux’s ConnectivityLab conference and Out-of-Home technology exhibition to be staged at the Sydney Opera House, July 19th.

Spencer, who has presented the breakfast show for ABC 702 Radio since 2006, will be the compere of the ConnectivityLab conference. Buckman and Boone, Unilever’s vice president of marketing for Australasia, will participate in a discussion focusing on consumer and marketing trends that will continue to shape the evolution of media engagement into the future.

Boone, Buckman and Spencer are the industry thinkers to join the JCDecaux line up for the event. Last week the company announced that global trends expert Henry Mason would be a keynote speaker. Mason is head of research and analysis at trendwatching.com, the UK-based independent global network specialising in emerging consumer trends, insights and behaviour.

Says Essie Wake, JCDecaux marketing director: “Having highly respected marketing experts such as Peter Boone and Mark Buckman joining Adam Spencer and Henry Mason sets the standard of conversion and thought leadership we are planning for ConnectivityLab.

“With the combination of high-calibre speakers and the exhibition of out-of-home technology on display, we will be provoking new understanding of consumer engagement into the future. That is the purpose of the event.”