AAMI’s safe driver rewards campaign returns in new ‘Rhonda’ spot via BADJAR Ogilvy Melbourne
This Sunday will see the release of AAMI’s latest Safe Driver Rewards campaign via agency Ogilvy Melbourne.
An extension of the original Rhonda “recognition” spot the creative idea will see Rhonda enjoying the benefits of her safe driving by communicating the possibilities that the safe driver rewards product can bring.
Says Nic Desira, BADJAR Ogilvy creative group head: “The success of Rhonda and establishment of a central character that consumers loved allowed us to leverage her in the next round of creative; it was a fun way to extend a highly effective campaign”.
The BADJAR Ogilvy campaign will appear across multiple channels including TV, Press, Outdoor, various digital media.
Creative Group Head Nicolas Desira
Copywriter: Lenna Boland
Art Director: James Barkley
Agency Producer: Lauren Duncan
Production Company: Renegade Films
Director: Tony Rodgers
Producer: Jen Livingston
Quipol
6 Comments
More poo from the masters of poo.
There was a director?
fucking hell. this looks like it cost about $2 and was shot down at the local beach with a rent a crowd of indos.
rubbish
Dumb racist ad. Get it off tv.
not the Bali i know
I’m a Rhonda and some of my workmates make my day with the quips from the ads