AAMI launches Snapchat World Lens for AAMI Victoria Derby Day via Ogilvy Melbourne
To celebrate the 26th year of partnership between AAMI and one the most prestigious days of racing in Australasia, Ogilvy Melbourne partnered with Snapchat to create a suite of playful mobile experiences for the AAMI Victoria Derby Day.
Says Angela Grogan, content producer, AAMI: “We created the Snapchat World Lens to celebrate our 26-year sponsorship and for everyone to enjoy nationally on Derby Day.”
Users nationwide were able to join in the fun and share their race day ready looks through their Snapchat account. There was even the opportunity to win one of ten $250 EFTPOS vouchers. To support the competition there were AAMI Victoria Derby Day themed animated Snap Ads appearing throughout the day.
The interactive Dual Lens allowed users to transform themselves into either a winning jockey or a fabulous spectator. Users also experienced a world lens and an Australian first in the financial services industry, that transformed their surroundings into a spring racing fantasy.
Says Belinda Danks-Woodley, group account director at Ogilvy Melbourne: “We’re excited to be leading the way with Snapchat’s new ad formats. Staying on the pulse of social innovation is crucial for us to deliver creative concepts that capture the hearts of our audience.”
This was a part of a wider activation in which eligible AAMI customers were able to experience race day trackside, in a prime location with AAMI Lucky Club.
8 Comments
Oh fucking awesome.
Next time my over the top premium comes in I shall thank my lucky stars for that filter.
“Capture the hearts of our audience”
It’s a bloody Snapchat filter people. Get some perspective.
Luck you’re with such a brilliant agency that can “lead the way” with “playful mobile experiences”. This is almost sad enough to be funny.
Just because you can, doesn’t mean you should.
shite
Surely Ogilvy don’t believe their own bullshit. Would be embarrassed to of presented this.
you grogan.