a2 Milk appoints Dig as its new social media and content agency following a competitive pitch

a2 Milk has appointed indie agency Dig as its social media and content agency following a competitive pitch process.

Says Pete Cerny, CSO at Dig: “It’s exciting to be partnering with the team at The a2 Milk Company (a2MC), to build on the tough tummies campaign and great work they’re doing. It is an incredible brand with a real point of difference, and we look forward to elevating that difference through a2 Milk’s digital and social content experience.”

Says Lou Tomkins, ANZ head of marketing, The a2 Milk Company: “a2MC continues to pioneer the science and research to bring milk that naturally contains only the A2 protein and no A1, to as many people as possible.  Leveraging the power of social channels to tell the a2 Milk story is a critical enabler of future growth.  Dig were able to demonstrate that they clearly understand our business objectives and opportunities we have and showed that they can deliver through their combination of strategic solutions, backed by an experienced team.”

This follows a successful year for Dig, having won Australian Pork, Bulla, and Bendigo Bank in the last 12 months.

Dig is an independent creative agency in Melbourne and Sydney who work with clients including RACV, Bendigo Bank, Mitre 10, Australian Liquor Marketers, 3M, McCain, Mondelez, Australian Pork and Bendigo Bank.