A lucky cat takes a nut-fuelled voyage of self discovery in Lucky Nuts TVC via Saatchi & Saatchi
Select Harvests has launched ‘Eat Lucky. Live Lucky’, a new positioning and integrated brand campaign via Saatchi & Saatchi, for its household favourite, Lucky Nuts.
Lucky Nuts has not released a national consumer campaign for some time and required a memorable hook to remind consumers of the brand – in particular the brand name.
The national campaign is set to launch on broadcast television, across social and in print. Jae Morrison from FINCH directed the campaign film.
Says Suzanne Douglas, general manager consumer at Select Harvests: “For over 60 years, Lucky Nuts has been trusted by Australians for cooking, baking and snacking. We’re proud to bring a memorable campaign like this to market at a time when all Australians could do with a good laugh.”
Says Simon Bagnasco, executive creative director of Saatchi & Saatchi: “As a child the only time I ever saw a nut was from the inside of a chocolate bar. Turns out they’re actually quite good for you. Which is one of the reasons I’m so pleased we could be part of this tremendous campaign.”
Client: Select Harvests
General Manager Consumer: Suzanne Douglas
Head of Marketing and Innovation: Angela Piasente & Rebecca Lowth
Creative Agency: Saatchi & Saatchi Melbourne
Chief Creative Officer: Mike Spirkovski
Executive Creative Director: Simon Bagnasco
Creative Director: Lee Sunter
Executive Producer: Lucy Trengove
Producer: Zena Bartlett
Senior Digital Producer: Nick Baum
Senior Art Director: Tim Yates, Trong Ronakiat
Senior Copywriter: Kerem Sekerci
Digital Designer: Jarryd Hood
Creative Content Producer: Heather McKean
Designer: Alice De Saulles
Group Account Director: Lucy Haworth
Senior Account Manager: Pip Rayner
Executive Strategy Director: Alex Speakman
Managing Director: Mark Cochrane
Production Company: Finch
Director: Jae Morrison
Producer: Nick Simkins
DOP: Jordan Maddocks
Post Production
ARC Edit
Ed Coyle
Atticus
Photography: Turtle Pictures
Photographer: Gerry Colley
Sound: Risk Sound
Sound Engineer: Dee Gjedsted
Music: Lank & Tank
Media: Cole Media
General Manager: Candice Cole
Group Account Director: Sophie Carkeek
Digital Director: Thi Thu Pham
25 Comments
I love it.
You know how there’s that trope of lo-fi crappiness that Japan can pull off but when an old school Australian ad agency tries to do it it looks more like a year 10 multi media project?
Overall, a great concept and hopefully they continue to build on the brand equity of the cat and not just have this as a one and done. In agreement on the Aussie ad agency approach of taking this a bit too far. Too many unnecessary situations and the continual use of the skateboard seemed to water this down as it goes on. Do you really need the cat floating in space?
Nice spec ad. Full marks
Thank you baggers
Laughed multiple times. Cute.
I thought this was an ad for lucky cat food. In which case it would have been brilliant. Still amazing.
Nice, nice, nice.
This is terrific.
It’s just lacking that thing that takes it from being a lazy poorly made random ad to a well produced random ad.
…But I just rather love it.
Love it, great work Baggers
Wish I made it!!!!
Small budget, big charm
A “nut-fuelled voyage of self discovery” means something very different to us.
OMG are we back onto ads that aren’t about unprecedented times!
I could cry with happiness.
Not sure whats worse the ad or the self congratulations being thrown up in the comments section by the crew at Saatchi.
Could not agree more.
?
Guys this is some funny sh*t. Love it. On ya Tim, Kerem, Baggers, Cochrane and Alex!
Nice one. Award worthy work happening at Saatchi.
Right up there with some of the best TV spots this year from Australia. Well done
I must say I agree with the rest of Ad Land. This is hilarious. Doesn’t feel like Australian style work. Really good global comedy stuff.
The auction bidding thing is the best bit
Just genuinely happy and funny. Keep bringing back the good vibes! Good onya!
Simply one of the best ads this year. Not sure Australia has produced any film spots better? Maybe the Aldi bananas spot but thats a bout it.