A freelancer attached to a large format billboard makes ads for Aussie businesses in new world-first Fiverr campaign via By All Means
Fiverr, one of the world’s largest online marketplaces for digital services, has launched ‘Bill’s Billboards’, an initiative to help boost the local economy by creating free ads for local businesses and running them across $250,000 worth of billboard space via By All Means.
The ads in question were made by an award-winning Fiverr freelancer, who set himself up on a desk attached to a live digital billboard four metres above the ground for a full day creating the ads in real time in front of crowds of passers-by and City Road traffic.
Out of a total of 889 business entrants, the five lucky winners selected for their innovative entries and innovative businesses (and, in one case, cause) were: a bamboo underwear brand (www.bare.boutique), an off-the-grid cabin accommodation company (www.unyoked.co); a waste-free dental care brand (choosegood.com.au); a food company that uses crickets to make sustainable snacks (ediblebugshop.com.au); a charity that raises money for blood cancer research (www.leukaemia.org.au).
Says Mat Cummings, managing partner at By All Means: “Unless you’re in the hand sanitiser, supermarket or toilet paper game, just about every business owner can attest to how difficult 2020 was. But with its massive pool of global talent at-the-ready to help local businesses, Fiverr really can be the solution to help businesses get back on their feet. This idea is all about showing off Fiverr’s ability to solve problems for businesses from anywhere.”
Says Liron Smadja, senior director of global brand marketing at Fiverr: “Many Australian businesses were in a paradoxical situation: they needed to get back on track but couldn’t quite afford the enormous cost of advertising. Bill’s Billboards is a great opportunity for the five winners, but it’s also a strong (and fun) demonstration of what Fiverr can offer many more businesses moving forward.”
This is the second campaign By All Means have created for Fiverr since winning the business in a competitive pitch mid-lockdown in 2020, and continues a string of business wins for the nearly seven-year-old independent agency, that includes ASX listed Lifestyle Communities and iconic shoe brand, Clarks.
The winning billboard ads are currently running across major digital outdoor sites in Melbourne, Sydney and Brisbane.
Client: Fiverr
Agency: By All Means
Media: Media Republic
Outdoor: QMS
PR: The PR Group
15 Comments
Nice.
If Betoota had a go at writing a pisstake headline for CB, this would be it.
Gluesociety Yahoo! think tank but 15 years later.
Value yourself and others enough to not reduce their time, craft and labour to $5
Fiverr helps everyone except our wages. $5 headlines should be blacklisted.
I don’t get out of bed for less than 5 million.
It’s a great example of the rubbish you get when you cut corners on cost and you aren’t prepared to pay trained designers.
The fundamental flaw in the examples of posters shown here is that they could be print ads.
Want a word with all of you whingers
If your OOH execution is just a large print ad then it’s not a good OOH ad.
But you get what you pay for I guess.
. . . is one too many.
Nice. The sort of outdoor idea we’ve all tried to sell but no client is brave enough. Well done fiverr.
Well done guys. I like it lots. (7 words)
On ya skarbs.
Great idea but the copy can be misread. “He’s making free ads” sounds like you’re not paying him.