‘A Creature with Comforts’: MG’s debut ute lands in Australia with new campaign via Queen Charles

December 8 2025, 1:19 pm | BY Ricki Green | No Comments

MG has recently launched the MGU9 into Australia under a new campaign “A Creature with Comforts’ created by Queen Charles.

 

The MGU9 is a formidable ute which combines class leading capability and innovative ‘comfort’ features that add dynamism to an incredibly staid category.

Says Alex Carr, Managing Partner at Queen Charles: “We are so proud to have partnered with MG for such an important launch. On the back of helping MG launch their Hybrid+ and Superhybrid offering, we couldn’t be happier getting this creature to market.”

The MGU9 will be appearing on national TV, BVOD, OOH, transit and social.

‘A Creature with Comforts’: MG’s debut ute lands in Australia with new campaign via Queen Charles

Client: MG Australia
Agency: Queen Charles
Director: Jolyon Watkins
Production: Lisa Mac Productions

 

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