A Conversation With Jeff Goodby

Melbourne, Wednesday 10th June

AWARD has secured Jeff Goodby as a guest for next week in Melbourne and this year’s AWARD School students, tutors, lecturers and AWARD members are all welcome to hear Goodby talk about his career and show some recent work from the agency.

The talk will be held at the Federation Hall at VCA on St Kilda Road. Drinks will follow at Feddish Cafe Bar & Restaurant, River Terrace Yarra Building, Federation Square.

Jeff Goodby is co-founder and co-chairman of Goodby, Silverstein & Partners in San Francisco, an agency widely acclaimed for most successfully integrating the traditional and digital media arts. Goodby has been President of every major award jury including Cannes Film, Print and Titanium and in 2006, he was inducted into the Advertising Hall of Fame.

Goodby will be interviewed about his career and recent work of GS&P. It will be followed by a Q+A, before adjourning for drinks.

GS&P has been Agency of the Year in Advertising Age, Adweek, and Creativity Magazines several times each, and has also been selected as Digital Agency of the Year in Advertising Age, Business 2.0, and by the One Club of New York.

Adweek Magazine called him America’s best television copywriter. Goodby is also an accomplished director, printmaker, and illustrator. Two commercials he directed were selected among the top 30 advertising films of the ’90s by The One Club of New York.

Many of GS&P’s campaigns are in the permanent collection of the Museum of Modern Art in New York.

This year, so far, GS&P has won 17 Gold statues at One Show, Clio, the Andys, NY Festivals

and the AICP. In May 2009, they were also the first agency to be awarded the One Show

Green Pencil for their work for Haagen Daaz.

Goodby, a Trustee of the Salvador Dali Museum in St Petersburg, Florida, will be in town for

the opening of the much anticipated Dali retrospective at the National Gallery of Victoria (NGV).

Contact Alette Winfield on 02 9699 2999 for further information.