A BITTER & TWISTED CAMPAIGN
On the first weekend in November ~ the picturesque riverside village of Morpeth in the Hunter Valley will be home to what is likely to become the best damn beer festival in Australia. Presented by Morpeth Sourdough via a campaign created by Sprout Scape (a Sydney based ‘Creative Brothel’, according to creative directors Chris and Angie Wise) ~ Bitter & Twisted will be the first of what is envisaged will become an annual event highlighted on the calendar of beer enthusiasts across the state and nation. A two day festival held during daylight hours in the heart of the tourism precinct in Swan Street, Morpeth. The event is being touted as an opportunity to educate, entertain and celebrate all the good things beers stands for ~ a social lubricant, a catalyst for true love and the perfect accompaniment to fine cuisine. Bitter & Twisted will feature stalls tasting beers from Australia’s finest micro-breweries as well as specialty international beers from around the globe.
www.bitterandtwisted.com.au
12 Comments
Like the type- who’s the typo?
Damn, this is a cool campaign. I’ve been given similar briefs to this one before and each time I come up well short compared with this campaign. Very cool stuff.
sorry, but I’m missing the idea here. “bitter and twisted”, as represented by a guy in a tutu and an old couple on a tandem bike? how is that bitter and twisted? can someone enlighten me?confused & (so far) unimpressedagree that the type is nice
Bitter and Twisted. Great brief. Not a great execution of it.
Great stuff. Very cool, with an obvious regional/metro demographic, it’s sure to get cut-through (where is Morpeth?). A great example of simplicity with an elegant execution. Nice work guys.
You’ve got me, I’m going!
Yeah, pretty good this. Kind of brief we’d all like to think we’d be shit hot at. Just took at look at the web – looks like client is a council. Presuming tiny budget with a big idea? Hardly the big ad but a tight little campaign.
the question remains unanswered – what exactly is the “big idea”?
This post is an example of how to self promote yourself on The Blog.Apart from 9:53 and 5:24 all these posts come from the one source – the Creative Brothel
Seriously guys do you think they would bother. I’m sure there are other fish to fry. Give cred. where it’s due. It’s a neat campaign.
Thanks for the kind words & the critique – all welcome. For the record, we’re not in the business of blowing smoke up our own arse (not on a blog anyway).
I have always admired the work of geniuses.
This is art and marketing at its finest.
I take my hat off to the quirkiness.
I applaud the originality –
and the inclusivity.
A negative forthcoming critique would be expected from those who lack the ability to create the impact that such a campaign delivers in a picturesque area.
Our local, Morpeth, is well suited to a high calibre.
WELL DONE! – Relieved I found this to comment.