amaysim builds on TVC and brand platform with giant nudie run through Sydney

Award-winning Australian telco amaysim celebrated its recent tongue-in-cheek brand campaign via whiteGREY, with a giant customer nudie run at Sydney’s iconic City2Surf this weekend.

The crowd-favourite telco championed the concept of breaking free from financial constraints to celebrate the thrill of affordable mobile freedom by amassing more than 150 customers in nude suits (covering just enough) to take to the track.

Bondi Rescue’s Harries Carroll and Jethro James led the army of nearly nude runners through the streets of Sydney spruiking the brand’s message of breaking free from telco constraints, inviting others along the racetrack to ‘go on, feel amaysim’.

The customer centric celebration was an extension of amaysim’s latest creative film which cheekily portrays everyday Aussies stripping down whilst running the streets to evoke the feeling of liberation from the typical drawbacks associated with the telecommunications industry.

Head of brand and communication at amaysim, Jeddah Ryan, said the image of hundreds of nearly nude customers running in the middle of Sydney’s City2Surf is one she’ll never forget: “Since launching our new brand platform two months ago, we’ve been eagerly watching the evolution of our brand as we really lean into our courageousness. The customer activation on the weekend felt like the perfect celebration of this – a bold, quintessentially Aussie nudie-run.

“We had hundreds of amaysim customers eager to join us in creating the hilarious concept which made for an incredible atmosphere on the day as we walked the walk (and ran the run) of feeling the thrill of freedom.”

The customer activation sought to capture the attention of all non-amaysim customers and persuade them to break free from unwanted telco expenses and feel the thrill of affordable mobile freedom by switching to amaysim. Learn more at amaysim.com.au