News.com.au launches new Gold Coast ‘Theme Park Capitol of Australia’ native ad campaign

News.com.au has today launched News Corp Australia’s first native advertising campaign partnering with Gold Coast: Theme Park Capital of Australia.

News.com.au Native works with advertising partners to align their brand with original stories from the news.com.au team The stories appear within news.com.au’s main news feed with featured partner logo association for a 24-hour period.

VIEW EXAMPLE

To deliver relevance, context and a strong audience match for the Gold Coast: Theme Park Capital of Australia campaign, news.com.au has created original editorial for each of the five featured theme parks – Movie World, Wet n Wild Gold Coast, Dreamworld, Sea World and WhiteWater World – which will be featured across the site for one week with inclusion on the home page at launch. Stories are written in a style that readers enjoy, ensuring that the advertisers’ brand is presented in a natural and familiar environment.

Says Julian Delany, News.com.au general manager: “We want to ensure our native opportunity is in line with the news.com.au brand and style of content that we present to our consumers every day. Our native offering provides clients with a number of articles to deliver high engagement. We know what our consumers want to read which is why all of our native content is originated by the news.com.au team to deliver best results for our readers and our clients.”

Says Fiorella Di Santo, News Corp Australia group sales director: “Native advertising is a valuable channel for advertisers to not only engage with consumers through creative and innovative executions, but also through contextual, thought-provoking and inspiring content. I’m pleased to be launching News Corp Australia’s native advertising offering with Gold Coast Theme Parks on the country’s number one news site.”

News.com.au’s broad appeal across news, lifestyle, travel, entertainment, business and technology provides high-reaching environments for a wide variety of clients.  The native story blocks will be part of the main editorial publishing cycle, appearing within the news feed which is curated, monitored, ranked and updated as news breaks throughout the day.