New Idea extends its ‘It starts with a New Idea’ campaign via Matt Baldwin and Marie Mansfield
October 28 2013, 12:27 pm | | 7 Comments
New Idea has launched a new execution in its ‘It starts with a New Idea’ campaign, once again created by freelance team Matt Baldwin and Marie Mansfield.
The TVC, directed by Mat Humphrey via Renegade Films, takes a light hearted view of the effects New Idea can have on your typical household. “It starts with a New Idea” illustrates how New Idea since 1902 has been and always will be a powerful catalyst to inspire change and new possibilities in the lives of Australian women.
7 Comments
the music is shocking!!!
Pretty good for new idea!… i like the music
the music is the best thing about it.
Boring as batshit. And doesn’t give me a reason to buy the magazine when there are whole internets out there.
Having shot so many animals, kids (and league players) in my time.
You guys did really well ! Loved it.
charming, funny and brave. and doesn’t patronise women. hooray.
Well after reading a few positive comments in regard to the music, I thought I’d do the right thing and hear it again.
yep, it’s still shit!! It’s flat, badly produced and incredibly predictable. It’s also badly mixed. Seriously, it sounds like a mate of theirs did it in the bedroom. A great piece would have taken these pictures to another level because the pictures aren’t too bad.
Let’s face it. You did the music on the cheap and it shows.