SEEK Learning launches ‘Learnings from SEEK Learning’ campaign via Leo Burnett Melbourne

Eight out of 10 people eat jelly babies head first; there’s an island on which there are 2-4 snakes per square metre; astronauts have a piece of Velcro in their helmets designed for nose scratching.

Who doesn’t love learning? Picking up those little factoids, then using them to impress colleagues, friends, or at the local trivia night.

VIEW ‘LONG NAME, BRO’ SPOT

VIEW ’19TH CENTURY BBQ’ SPOT

VIEW ‘CLEAN KITTIES’ SPOT

VIEW ‘TANKS FOR THE DRINK’ SPOT

VIEW ‘NEGATIVE BEARDING’ SPOT

Rekindling this love of learning forms the basis of the new SEEK Learning campaign from Leo Burnett Melbourne: ‘Learnings from SEEK Learning’. The platform feeds on the cultural trend that people love learning bite-sized facts, and creates a perfect synergy with a company that has learning as its lifeblood.

Says Jason Williams, executive creative director at Leo Burnett: “Learning is the DNA of the brand and this new platform positions the brand as a knowledge-centre, and highlights SEEK Learning consultants as the go-to experts for people interested in learning more.”

The predominantly digital campaign launches over 30 pieces of content including 15 online spots as well as five radio ads. Each learning is linked closely to a relevant course offered by SEEK Learning.

The launch will also be supported by ‘The Most Interesting Competition Ever’, a promotion that will create a huge bank of user-generated learnings to be shared socially.

Says Jenny Dickson, marketing manager of SEEK Learning: “We’re very excited about the Learnings campaign. It lets us engage with our audience in a more entertaining way than ever before through our Learning consultants, while still cleverly showcasing the breadth of our offerings.”

‘Learnings from SEEK Learning’ launches online and on radio from today, with ‘The Most Interesting Competition Ever.’

Client: SEEK Learning

Client Communications Planning Director: Rob Dickens