Aquila launches a motion inspired Spring / Summer campaign via The Vanguard Agency

Hybrid-advertising agency The Vanguard this week launches the Spring Summer campaign for Aquila titled Freestyle.

Following on from their previous A/W13 Live Free campaign, Freestyle captures the movement of a modern man. In addition The Vanguard has appointed Melbourne entrepreneur and style influencer Deon St.Mor, owner of MOR Cosmetics to represent the season.

VIEW THE CAMPAIGN

The campaign is aimed at a modern AB demographic and will be activated across posters, digital and all social media channels. In addition, the Freestyle campaign will engage the Aquila customer via its newly launched mobile driven mBlog platform and at the upcoming Melbourne Spring Fashion Week ‘Mr’ Event.

The Vanguard Agency as also appointed an ongoing partnership with Australia’s most popular mens style blog D’Marge to create original content for Aquila owned digital and printed assets. D’Marge launched in 2008 by Luc Weisman has grown to a readership of over 200,000 per month.

Says Deryll Naidoo, creative partner at The Vanguard Agency: “Aquila is a client that has given us the freedom to explore a diverse channel mix for their brand. We are honored to bring Mr Deon St.Mor on board to represent the season. It’s an opportunity to showcase a top tiered Aquila range of clothing and footwear with those at the vanguard of business, style and innovation. In addition, partnering with D’Marge strengthens the caliber of conversation with Aquila customers. We believe in partnerships that add value and create demand for our clients and both of these appointments contribute towards this.”

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@morcosmetics

Client: Aquila                                                 

Creative Agency: The Vanguard