View all the Grand Prix winners from the 2013 AdStars International Advertising Festival, awarded on Saturday night in Busan, Korea

August 26 2013, 6:45 pm | BY Kim Shaw | No Comments

A total of 16 Grand Prix awards were handed out at the AdStars 2013 awards presentation that brought to a conclusion this year’s Festival. This was the 6th year the AdStars International Advertising Festival has been held in Busan, Korea, and the increased growth and prestige of the Festival, now that it is staged at the huge BEXCO exhibition centre, was clearly evident for all who attended to see.

Jacques Seguela.jpg This year, Ad Stars set a new record with 12,079 submitted entries – 2,868 domestic entries from Korea and 9,211 overseas entries. In addition to the 16 Grand Prix awards, 42 Gold, 59 Silver and 72 Bronze metals were handed out.

Pre judging and shortlisting of entries was completed by 189 judges from 46 countries. The finalists consisting of 1,704 entries were then judged in Busan by a final jury lead by jury presidents – Jacques Seguela (pictured right), vice president & chief creative officer, Havas Worldwide; Morihiro Harano, creative director & founder, Mori Inc, Tokyo; Tomas Mok EVP McCann Erickson China; David Guerrero, chairman & chief creative officer, BBDO Guerrero Philippines; and Rafe Ring, global business director, eYeka Singapore.

International judges who sat on the judging panels were: Josy Paul (BBDO India), Hans Brindfors (The Brand Union Sweden), Fredrik Sarnblad (Mullen Boston), Israel Diaz (Y&R Canada), Hector Fernandez (Publicis Mexico), Bruno Bertelli (Publicis Italy), Yukio Nakayama (Dentsu Tokyo), Elvis Chau (Anomoly China), Eddie Wong (DraftFCB China), Stone Lei (180 China), Eric Cruz (Leo Burnett Malaysia), Kit Ong (Y&R Vietnam), Andrew Hovells (Jaywing UK), Andi Sadha (Activate Media Jakarta) and Reed Collins (Ogilvy & Mather Hong Kong).

DDB DM9JaymeSyfu Philippines’ Smart Communications “TXTBKS” public service campaign and Cheil Worldwide Korea’s Samsung Insurance “Bridge of Life” picked up the two top awards of the night – winning $10,000 each for the Grand Prix of the Year awards. Samsung “Bridge of Life” also won 3 Gold awards and “TXTBKS” also won a second Grand Prix.

These two winners were chosen from the 16 Grand Prix category winners. This is a unique feature of the AdStars Festival where the best public service campaign and best product and service idea in the Festival both win a $10,000 cash prize.

Another top performer was Leo Burnett Tailor Made Brazil who won 4 Grand Prix awards and 5 Golds for their Hemoba/Esporte Clube Vitoria “My blood is red and black” campaign.

Download the complete list of winners: 2013 AD STARS Winner List.xlsx

Read coverage of Day One of AdStars.

Read coverage of Day Two of AdStars.

Read coverage of Day Three of AdStars.

Bridge of Life.jpg Overall Grand Prix of the Year