The AFL partners with TAC to wipe 5 off the 50 line to save lives in campaign via Grey Melbourne
The AFL and the TAC have banded together to officially remove the 5s painted on the MCG’s 50 metre arc as the AFL throws its support behind a TAC campaign to save lives on Victorian roads via Grey Melbourne.
For the first time ever, the 5 on the 50 metre arc will be removed at every AFL match this weekend to raise awareness of the TAC’s Wipe off 5 message.
It is the first time the AFL has altered their on-ground markings to highlight a community safety message.
The AFL Footy Record has also been specially designed to coincide with the weekend’s Wipe Off 5 theme. A holographic front cover wipes off the 5 as it is moved.
This weekend’s activities are the pinnacle of Wipe off 5 month, which started on 1 August with the TAC calling on the community to show what they can do to illustrate the Wipe off 5 message.
Throughout August there has been a travelling roadshow of a giant, 3D Wipe off 5 message, inviting local communities to sign their name in support of the campaign.
Today, Geelong’s Fagg’s Mitre 10 hardware store wiped off 5 to become Mitre 5, last Friday the Herald Sun and Geelong Advertiser wiped off page 5 and 5 cents off the cover price and Scoopon gave customers a $5 discount in support of the campaign.
A community competition is also underway, with 5 prizes of $5,000 up for grabs for the most creative ideas to wipe off 5, through wipeoff5.com.au.
The weekend’s Wipe off 5 activities kick off tonight at the MCG with the Collingwood vs West Coast game where road-safety workers will be honoured with a pre-game activity before the match.
6 Comments
If you’re an AFL fan it’s been impossible to miss this stuff. The empty page 5 in the discounted (5c) newspaper the other day was straight forward enough. This message is important. It’s huge and real. If the 50m idea happens it will stand out like James Hird at a press conference. Well done TAC + Grey.
Now go make us another one of your bloody ads to balance the message out.
Nice.
Shouldn’t it be changed to the 45 line then?
Another way the AFL is trying to get rid of Hird.
Everywhere.
Some nice little things.
Go Pies.
knocking off 5 is good, didn’t know what was going on til digging into internet on Iphone……….did not see any info about it.
How about the afl place ‘5off’ onto each goal 50metre radius line at every match and oval from now on to AFL eternity.
An Aussie Life saving visual message for fans, and less american visual style.
Progress oz.