Austral Bricks taps top talent for sexy new look in latest campaign via Tango Communications
Auckland-based boutique Tango Communications has been working with Australia’s Austral Bricks to remind people just how sexy the classic clay brick can be.
The ads run online and in design and architecture mags, and point readers to the microsite where they can get the low-down on each of the talents individual brick stories.
The brief, says Austral Bricks general manager marketing Brett Ward, was to get people to see bricks as a way to add style to their new build or renovation.
Fronting the campaign for Austral are iconic fashion designer Camilla Franks, Sydney architect and intrepid brick-pile-climber Gerard Reinmuth, LA-based Aussie model Alyssa Sutherland and Brisbane architects Ingrid Richards and Adrian Spence.
Tango GM Joel Frost says finding the right talent was key to the project’s success. “We were looking for much more than just another endorsement. Everyone in the campaign gets what Austral is trying to do here, so we’ve just let them tell their own stories.”
Clients:
General Manager Marketing: Brett Ward
Marketing Coordinator: Milly Ladanyi
Agency:
ECD: Vaughn Davis
Art Director: Scott Wheeler
General Manager: Joel Frost
Photographers:
Andreas Smetana, Juli Balla
Talent:
Alyssa Sutherland
Camilla Franks
Ingrid Richards & Adrian Spence
Gerard Reinmuth
3 Comments
Bricks are not sexy and never will be. Another appalling campaign. WTF.
It’s shitty
To take bricks and make them remotely interesting is a nigh impossible task and to even get me to look twice is an accomplishment in itself.