Ewan McGregor fronts the first in a series of TV spots for LG Entertainment via GPY&R Sydney
Today, LG Electronics previews the first in its series of Home Entertainment range adverts featuring new brand ambassador Ewan McGregor via George Patterson Y&R Sydney.
As one of the most recognised and respected actors in the movie industry today, McGregor is the brand partner for LG’s 2013 Home Entertainment range, which includes LG’s Ultra High Definition televisions (84 inch, 55 inch and 65 inch), new Smart TV products and its Curved OLED.
This Ultra High Definition ad is the first in which Ewan McGregor stars and will:
· Run in both 15 and 30 second spots
· Air from 14 July across Channel 9, Channel 10 and Pay TV MCN channels
· Run until 31 August.
The advertisement highlights the key features of the Ultra High Definition television, reflecting on the definition of television and considering it redefined.
Client: LG Electronics
Advertising: GPY&R Sydney
PR: LG-One at Pulse Communications
Media: Mindshare
20 Comments
We have a client, we have a celeb . . . let’s look for an idea . . . Bugger it, run it anyway . . .
“It’s television redefffffined!” – absolute shocker.
Dear Mum,
I hope Dad’s out of hospital and that you’re over your bout of Meningitis. I managed to find a room in Darling Harbour, sharing with 18 other advertising interns. I have a 6 foot by 2 foot square of carpet that’s, like, totally mine. Work’s been good. I have found that I can steal at least 5 or 6 Monte Carlos before anyone notices and I’ve been lucky with ‘borrowing’ rolls of toilet paper for us to use at home. My pay came through and it works out to be a bit less than I thought so we’re taking turns to raid the supermarket bins at night. It may sound a little rough but it’s al been worth it because…
Yesterday I saw the most amazing piece of Advertising in the whole Universe. It’s for LG and it’s by Ewan McGregor. I have attached it above. Mum, I know you and Dad think I’m crazy for moving to the big smoke to be in advertising. But just take a look at what they’ve done with Ewan. I can’t believe it. It’s like a movie. Whenever you think I’m wasting my time, watch it. Just watch it.
I’ll write again next time something incredible like this happens. I’m sorry you had to put Nan down.
Love, Jimmy
I like the Dark Side. It pays bloody good.
Really nice! Good to see some idea-driven work on here…
No credits… wonder why?
I can’t wait to see the :15!
Why Ewan??
180 Los Angeles produces this for the Sony 4K
http://www.youtube.com/watch?v=RhcvCZtNW9s
And GPY&R Sydney, Pulse, and Mindshare come up with the above for LG
You decide.
You’re freaking awesome… you gotta love it when the sh*t canning gets creative. A good read : )
Was he like a guest speaker at a trade show and they just shot this to use as an ad? Whilst he was just walking by some of the floor stock.
Great work everyone involved.
Great use of talent.
Great insight.
Great vibe.
@Little Jimmy.
That’s the best comment i’ve seen here in months. You had the whole department chuckling. More from you in the future please.
Cheers.
That’s amazing
The usual congrats overkill from the GPY&R gang is deafeningly silent.
Please make up your mind.
Are you guys proud of this? Or not?
I walked into work this morning depressed. Another idea based campaign about to sink, sabotaged internally before it even reaches a client. A grim day of re edits and resizes languishing before me. My email database gone awol. And somebody’s stolen my marker again. Absentmindedly I tapped ‘c’ in my browser. Campaign Brief immediately sprang up. And there it was, the LG ad. Something drove me to click it. 15 seconds later all was suddenly right with the world again. After multiple viewings I would even say I feel chipper. It’s like a gift that keeps giving. And I think the reason it’s so good is that it gives us all perspective. Be thankful for what you are working on everyday. For the internal naysayers and the 75% of our workload that is drudgery and rampantly bad. Be thankful for all of that. Because you had nothing whatsoever to do with the ad you have just watched. And that is a great thing.
Little Jimmy sounds like someone I know. But better.
I think you’re all missing the point – it’s actually a clever role reversal homage to the Japan only ads of the early 1980s featuring the likes of David Bowie and Sean Connery. Just because it was filmed with no script and in 3 takes shouldn’t detract from the fact that it is a painfully hip post-postmodern meta trope that you’d all give your left testicle to be able to have on your reel when the current load of self reflexive hipster juniors become your CDs
http://www.youtube.com/watch?v=UWXAOMD1Tfg
http://www.youtube.com/watch?v=KDG2V4veQLU
Sunday. Rain presses hard against a blacked out window as I sit at my leaky post in the basement. I am tasked with pushing the envelope on my squeaky wheeled warhorse, like Mercury, the of God of messages and tea biscuits. But my real glory is yet to be revealed. After whittling a copic marker with my bare fingernails and using spiders blood for ink, I stare at a blank piece of parchment waiting for genius to come.
It doesn’t. Knowing the greatest insights into humankind come just before orgasm, I retire to the bathroom and envision Daenerys Targaryen’s milk vessels from episode 3, season one of Game of Thrones. I quickly succumb, alas, still no idea.
Returning thus to the chain-mail room, riding my sideburns and clicking a finger at Doris from accounts payable, I happenstance across the artist and wizadry department. Those knights of leather loafers and upturned shirts. Men of inferior physical stature who are bequethed all the maidens virtues over the far superior merchant specimens with square jaws and empty brains, are gathered around giving each other the mystical high-handshake, passed down from Top Gun.
There, I catch a glimpse of what all this pomp is thus about. On the magical transportation device is a representation of lord Ewan McGregor III, trying to act in front of a capture device. Either that, or his health is failing poorly since his return to Mordor with the Hobbitses. I steal a glance from Doris at accounts payable, brace myself, then return to the basement as thus.
That was my idea precious, all mine. Revenge, will be mine.
Is it just me, or is poor Ewan trying to stifle a laugh when he says ‘redefined’?