Telstra provides Aussies with more freedom in new ‘No Lock-Ins Plan’ spot via DDB Sydney
May 2 2013, 2:18 pm | | No Comments
Telstra via agency DDB Sydney has launched a new 30 second spot for its new No Lock-Ins plan.
The creative idea and messaging demonstrates the freedom that comes with new Telstra No Lock-In plans, on the network without equal. The hero character, initially frustrated with the constraints of his ‘bungee cord’, is set free to fly. This sentiment is captured in the headline of ‘Goodbye Long-term contract. Hello Freedom’, which is also pulled through to all the non-TV elements.
This is a major through the line campaign running across metro and regional TV, PayTV, Press, Radio, Digital, Mobile, Point of Sale and BTL.