Asahi Super Dry uses forward thinking to launch the Future Clock via Barnes Catmur & Friends
March 19 2013, 11:21 am | | 2 Comments
Asahi Super Dry was the first ever dry beer, brewed using the revolutionary Karakuchi process in 1987. In celebration of this forward thinking Barnes, Catmur & Friends has created the Asahi Future Clock.
The clock is always One Day, One Hour, One Minute and One Second ahead. Patrons of local bars have been kept on their toes.
Executive Creative Directors/Managing Partners: Paul Catmur and Daniel Barnes
Head of Art: Crispin Schuberth
Creative Team: Brad Stratton and Steve McCabe
Group Account Director: Luke Farmer
Account Manager: Nick Gallagher
Sr. Account Manager: Meredith Maclean
2 Comments
The clock is always One Day, One House, One Minute and One Second ahead.
One House?
CLEINT: Okay what have you got for us?
AGENCY: “I think our customers will drink more Asahi if they associate it with an irritating clock.”