IKEA has gift for lovers on Valentine’s Day – print ad gets 1m+ hits on user-generated site Reddit
February 14 2013, 8:25 pm | | 7 Comments
IKEA asked 303Lowe, Perth for a small space topical ad celebrating Valentine’s Day. This ad, a fun acknowledgement of what romance can lead to, ran in the Book of Love in today’s West Australian and Adelaide Advertiser.
A reader posted it on to user-generated news site Reddit, where it quickly became the number 1 topic worldwide – attracting over a million views by mid-afternoon today.
7 Comments
The Broquet idea that beat ikea to the best Valentines day post on Imgur is fantastic. Why couldn’t Woolworths or Coles come up with it http://imgur.com/gallery/KKrGmHv
Nice.
I would actually qualify….
True story.
Me too! And Prince Charles, I believe.
Fucking smart.
To spot.
This idea was done for a car company. Won at Cannes.