OMD Tasmania opens for business

Media communications specialist OMD has expanded its Australian footprint by entering into a partnership with Clemenger Tasmania to create a local operation, OMD Tasmania, housed within the Clemenger Tasmania Office at 210 Collins Street, Hobart – effective today.

Matt Fishburn (pictured) is OMD Tasmania’s newly appointed Business Director. Previously Business Development & Innovation Director for Clemenger Tasmania, Fishburn will now be the face of OMD locally. He has worked with Clemenger Tasmania for the last five years and is perfectly placed to drive a strong collaborative partnership with Clemenger and transition the new business smoothly.

Says Fishburn: “I’m passionate about this state. The opportunity exists for OMD to truly help local businesses punch above their weight domestically, nationally, and internationally. That’s why I’ve accepted the role.”

A multi-award winning organisation that took home the Cannes Media Lions and the MFA Grand Prix in 2012, OMD Australia is currently the second largest billing agency in the country with nearly 400 staff nationwide.

The OMD Tasmania operation is backed by the full strength, expertise and experience of OMD Australia, including a world-class trading floor, access to capabilities across the full digital spectrum and a social/experiential product that is utilised by some of Australia’s largest brands.  

Says Fishburn: “There will be significant value for Tasmanian companies, who will be able to take advantage of OMD’s buying power and expertise, all the while keeping the media spend within the state.”