ROVA Taxis reach new heights with High Tops

ROVA Taxi Media launches an exciting new product, High Tops, a contra vision decal extension utilising the rear window situated above their taxi backs.

Says Matthew Byrne, ROVA CEO: “Excuse the pun, but this is out of the box thinking from ROVA. Although decals have been used as a stand-alone product on taxis previously, they have never been used in conjunction with our taxi backs. The effect really adds huge impact to our already highly effective prismatic panels.”

High Tops can be used in two configurations – firstly as a separate branding message on the window decal coupled with a feature message or product on the taxi back panel; or as an interaction between the panel and decal where the ad is literally extended. 

Appearing for the first time on the streets of Sydney over the weekend, Foxtel’s The LifeStyle Channel are launching ROVA High Tops with the new season of Come Dine With Me Australia.

Says Karen Goldhawk, head of marketing at LifeStyle Channels: “We have been a long term supporter of ROVA and have experienced great success driving tune-in and awareness through this medium. We briefed ROVA on a more integrated campaign for Come Dine with Me Australia identifying taxi’s are a core feature in the show as well as offering great visibility over December and January to our target market. ROVA have been incredible in delivering a new media space that aligns with our brief and really takes our creative to a new level.”

Says Lisa Grant, media manager at LifeStyle Channels: “We are really excited to be ‘first cab off the rank’.”

Rova Taxi Media are Australia’s leaders in taxi advertising in 86 locations across the country.