WiTH Collective snares digital industry veteran Lauren Boyce for the role of account director

Independent agency, WiTH Collective has appointed digital industry veteran, Lauren Boyce to the agency management team and role of account director looking after a key client portfolio including Lenovo, Woolworths Money and the newly won McWilliams Wines brand stable following a competitive pitch.

Boyce joins the agency with almost a decade of blue chip digital and traditional brand experience, most recently leading the Volkswagen CRM digital business at DDB and Lexus and Coca-Cola while at the White Agency.

Says Justin Hind, WiTH Collective CEO: “We’re really lucky for someone of Lauren’s calibre to choose to join the agency. Lauren is a world-class digital suit that intimately understands the increasing role digital channels play for clients across all facets of their marketing strategy, she is an outstanding addition to our expanding team.”

Says Boyce: “I am thrilled to be working with a team that fosters such an inspiring and collaborative culture. The way in which WiTH Collective are approaching briefs and delivering solutions to their partners is unique and refreshingly relevant in an increasingly challenging landscape.

The agency is growing every day and I’m so looking forward to contributing to their successes and to a digital offering that is constantly expanded upon.”