BMF Sydney ECD Shane Bradnick set to take CD role at DDB Group New Zealand in February

Shane Bradnick, current ECD at BMF Sydney, is set to take the creative director role at DDB Group NZ in February 2013.

Bradnick, who has won more than 100 local and international awards, will work together with DDB Group NZ ECD Andy Fackrell across a number of DDB’s accounts.

Fackrell says the hire is one of DDB’s biggest ever.

Says Fackrell: “Shane is ECD of an agency that has won both Australian Agency of the Decade and Creative Agency of the Year, so this is a massive hire for DDB and testament to our talent pulling-power.”

In 2009 the Won Report named Bradnick the 3rd most awarded art director when his ‘TED696’ campaign for Tooheys Extra Dry was named number one most awarded Direct Campaign and number three most awarded Integrated Campaign, globally, in the same year.

In 2009 the Won Report named Bradnick the 3rd most awarded art director when his ‘TED696’ campaign for Tooheys Extra Dry was named number one most awarded Direct Campaign and number three most awarded Integrated Campaign, globally, in the same year.

His more recent work includes the much awarded Tooheys Extra Dry ‘Nocturnal Migration’ campaign (awards include D&AD, Cannes, One Show, Clio, AdFest, Spikes and Australian Adnews Ad of the Year for 2012) and the XXXX Island campaign, where an island was acquired for Australia’s iconic beer brand, XXXX Gold.

Bradnick says the quality of the work that’s coming out of DDB Group NZ made the decision to move an easy one.

Says Bradnick: “DDB is up there on the global stage and everyone’s looking. To work beside guys like Andy and Chris will be a real honour. Plus the offer of my own hobbit was too much to turn down. Bring on 2013.”

With a myriad of local and international awards including a D&AD yellow pencil and multiple Cannes Gold, Silver and Bronze awards, Bradnick has also judged at numerous shows including Cannes, London International, AWARD, ADMA and AWARD School.