What a Yoke: digitally-formatted Christmas ‘ad-vent’ calendar reaches half-way point
December 13 2012, 9:15 am | | 5 Comments
As CB reported on November 30, in a nod to Christmas nostalgia, Melbourne creative studio Yoke has reinvented the much loved advent calendar in a new digital format with its own industry spin with the Yoke Ad-vent Calendar.
Each day in December, up until the big day itself, people will be able to visit the Yoke Ad-vent Calendar and open a new door.
Instead of finding chocolate or lollies, visitors will find a visual treat in the form of 25 carefully selected ads and branded content from around the world – some funny, some moving, some unexpected – but all of them shining examples of how to do it well.
Yoke is taking requests on what ad should be featured on the 25th – if you have a suggestion, contact Yoke via email here.
5 Comments
Great stuff. Looking forward to the 25th… I’m predicting we see Lynx’s Fear No Susan Glenn and The Guardian’s Three Little Pigs.
F
Nice work @richiemel
one clever man @richiemiel
Well played, @richiemel. A highlight of December mornings in the office.
Similar idea but way better content on this one http://radvent.com.au/