Nivea For Men launches ‘Shave it or Save it’ campaign via digital marketing agency Orchard
Nivea For Men has launched a new campaign where they ask Australians and New Zealanders to “Shave it or Save it” via digital marketing agency, Orchard.
The campaign encourages men to join football star David “Wolfman” Williams and submit a photo of their facial hair for others to vote – should they Shave off the offending hair or Save the glorious mane? The stakes are high in this hot or not battle of the beards with entrants and voters competing for prizes including iPads, Nivea For Men product hampers, Men’s Health magazine subscriptions and ultimately, the very hairs on their chins.
The campaign aims to increase overall brand sentiment and drive trial of the Nivea For Men Sensitive range.
Says Phoebe Adams, Nivea digital marketing manager: “The site has been enhanced to cater to those that don’t have facial hair with the introduction of the Hair-O-Matic tool. This has meant we can now appeal to not only the consumer but also the shopper which in 50% 
of cases for the brand is female.”
Says Sacha Maybery, Nivea For Men brand manager: “The campaign worked extremely well in driving both engagement and sales last year and it made complete sense to evolve it again in 2012.”
The promotion runs until 13th December 2012 and for more information head to
Creative Director : Nitin Mistry
Design Director : Dave Nickson
Account Manager : Edward Joyce
2 Comments
Well done, nice campaign.
Good idea. Relevant, easy to understand and participate in. Nice work.