After only 9 months Patak dumps Host/The Glue Society for JWT Sydney following three-way pitch

Patak’s has picked JWT Sydney as its new advertising partner following a three-way pitch. Patak’s previous agency Host/The Glue Society has lost the account after only just winning it in February this year.

Says Richard Carr, JWT Sydney’s recently appointed general manager: “We’re thrilled to have the opportunity to work with the Patak’s team. Patak’s is a global brand with an incredibly rich heritage. We’re really excited about the opportunity to help get it on the menu in more households.”

Says Jane Armstrong, general manager, AB World Foods: “JWT impressed us with their strategic approach and passion for the Patak’s brand. We look forward to working closely with them to help strengthen Patak’s leadership position in Australia and New Zealand.”

The appointment follows the Sydney agency’s recent RAC win, which resulted in the launch of JWT Perth – the network’s first new office in 40 years.