BGH Air Conditioners launches ‘Summer Hater’ spot via Del Campo Saatchi & Saatchi Argentina
November 22 2012, 5:24 am | | 1 Comment
Nearly a year after releasing the brilliant ‘Dads in Briefs’ spot, Del Campo Saatchi & Saatchi Argentina has this morning launched its latest work for BGH Air Conditioners. directed by Juan Cabral via MJZ.
“There are people who hate summer, who detest it profoundly, who fall into a sick rage at the very thought… But this is nothing compared to what the protagonist of this spot feels,” says Itzkoff and Serkin, Executive Creative Directors of the agency.
1 Comment
Air conditioners are much useful in summer as it breezes out cool air and makes us feel happy.