Farmers Union Iced Coffee shares an 80’s love ballad in new spot via AJF Partnership Melbourne
![FUIC_ShareTheLove[1][1].jpg](https://asset-cdn.campaignbrief.com/wp-content/uploads/2012/11/04090901/FUICShareTheLove5B15D5B15D.jpg)
Farmers Union Iced Coffee is launching nationally with a brand new campaign based on true love stories created by AJF Partnership Melbourne.
The campaign brings to life some of the ridiculous lengths real people have gone to to show their love for the iced coffee brand in a 90-second commercial. The spot features a ragtag chorus of Farmers Union Iced Coffee fans, (some of which are the real people) reworking the 80’s classic love song, ‘Nothing’s gonna change my love for you’, written by George Benson.
The campaign rolls out over summer in outdoor and online, encouraging other ways people can share the love for Farmers Union Iced Coffee.
Stephen Smith – Brand Director
Todd Gordon – Marketing Manager, Dairy Beverages
Nick Bartram – Brand Manager.
Agency – AJF Partnership
Creative Director – Josh Stephens
Senior Art Director – Andy Jones
Senior Copywriter – Glenn Dalton
TV Producer – Nik Round
Group Account Director – Stephanie Sieber
Snr Account Director – Lucy Haworth
Account Director – Kate Crone
Strategy – Pieter-Paul von Weiler
Production Company – Film Construction
Director – Steve Saussey
Executive Producer – Yolande Dewey
Media – SMV
Client Business Manager – Jess Bell
34 Comments
Not nice!
If you’re going to do a song, this is how you do it. Nice work.
OMG! Farmers Union Coffee makes me want to vomit! How do they get away with it?
Distastefully cynical on all fronts. Bad karaoke while bagging the 80s? Not clever. Not funny.
That’s really bad
I think I cringed all the way through that.
I know that AJF can do better that. But Lion Drinks and Dairy (nee national Foods) is another issue.
Funny stuff. Love it.
I used to like the farmers union work. what the hell happened? this is awful
I like it. Punters will love it.
And I thought I was bad.
Funny work guys, well done!
Fantastic and funny. Well done.
Feels like a fresh way in. If Droga5 had done it you’d slag it too probably just because of the tall poppy syndrome but this is exactly the kind of work that they do and everyone loves it because the strategy and creative work so seamlessly together to create work similar to this.
Well done AJF. Big hats off.
Share the love? No.
Yes! This is the sort of uplifting work which raises our collective IQ and says to the world “we’ve come of age” even more than pictures of tattooed racegoers with tinnies in hand.
A builder mate sent this to me, Said it’s his favourite ad of the year. Guess he’s the target. He is from SA though.
What about me?
It’s flavoured milk for godsake. Blokes drink it and you serve them this.
C’mon AJF get your head out of Officeworks and do something decent.
Unfunny blah.
Oak v this.
Now there’s 8minutes of interesting Gruen.
So this is what you think of me?
just shit. bad on all fronts. I think this is a product that actually might better than the ad.
It’s so bad it’s good. And that’s the point you numpties.
I saw this the other day and thought, “this is horrible, but likable in some strange way” and my mates laughed… so job done I guess. Client must love it, the product is featured all the way through. Nice work AJF.
Better than staging ‘reverse robberies’
Awesome!
Makes me proud of my bogan South Aussie heritage.
Well done AJFers.
Without any accompanying ‘blurb’ about the people featured in these TV ads being real FUIC drinkers, consumers will think they are just watching a bunch of actors singing about their deep love for another boring product, when it’s played in real time. And that’s simply shite.
Ergo the ‘reality’ feel of the direction and the intentionally ‘bad’ acting just makes for a miserable mess of mediocrity that dramatises nothing about how extraordinarily important this product is to the people who drink it, but tries to enforce the fact that it’s a drink a broad spread of the population might enjoy.
Clearly not the client’s objective.
I believe that traditionally this campaign used clever, humorous concepts and scenarios to ‘prove’ what people would do to have a FUIC – relevantly, interestingly and memorably – with one that sticks out in my mind being a guy that would rather have his bollocks chewed off by a dog, than give up his drink.
Why don’t Australian clients – and more sadly their agencies – believe in, protect, promote or understand, what makes a great campaign, great?
Please discuss.
Farmer’s Union is the pride of SA – I have heard all those stories about the stuff people do because they love it so much. I always thought it was dumb that they never made ads about Adelaide’s obsession with it so I think this is an obvious idea but a good idea.
Agree with the Oak comment though. I am sure there could have been a smarter, classier way to do it rather than the bogan humour factor.
But I overall, Adelaide will love it. It is ‘them’ after all.
worst thing on the blog this year.
really…..wow!!!
Hey Johnny T,
What are you doing on the blog at 12.02am Sunday? Your comment relates more to you than this ad, you flog.
Great Ad, is the guy with the FUIC tattoo Todd Miles? sure does look like him.
Not a bad ad but there is a real issue with it. During the ad they show someone letting their dog drink the milk from the carton. Do they realise how toxic caffiene is to dogs? Efectively they are poisoning the dof with a national ad campaign
Share the love!? WTF?! To get the milk a calf was taken from his mother who loved him (in her nonhuman way). So who’s love are we sharing folks??
funny.I had it playing overhead on the Audio/Video on Demand Screen for old times sakes somewhere over regional South Australia on a Singapore Airlines flight and had a good laugh for old times sake.
The ad reminds me of the UK/European Puma HardChorus ad.
LOVE LOVE LOVE
Best ad ever!
this ad is one of my favorites! Love it so much