Carlton Dry launches ‘Hello Festival Season’ ticket promotion via Creative Activations
Carlton Dry says ‘hello’ to the festival season with the launch of Australia’s biggest music festival ticket promotion, which launched on Monday, 1 October via Creative Activation.
The ‘Hello Festival Season’ promotion, in collaboration with all of the brand’s key music festival partners, will give Carlton Dry drinkers the chance to win one of 20 double passes every 24 hours throughout October and November. Entrants get to choose from nine of Australia’s hottest music festivals and they find out instantly if they’ve won.
Music festivals included in the promotion are Big Day Out, Future Music Festival, Stereosonic, Summadayze, Splendour in the Grass, Summafieldayze, Groovin’ the Moo, Homebake and Southbound.
For more information on the promotion please head to the Carlton Dry website.
Running in pubs and bottle shops throughout the two-month promotional period, people will get a chance to win instantly if they buy Carlton Dry or Carlton Dry Lime. With every purchase they’ll receive a unique code: which they will enter it into either the Carlton Dry website or the Carlton Dry mobile app and find out if they’re an instant winner.
Says Andrew Meldrum, general manager of marketing for Carlton Dry: “For many Australians, the lead-up to summer poses one of life’s great questions… should I buy some Carlton Dry to share with my mates? Or should I buy festival tickets? Well for at least 1200 people (and their lucky friends) we’d like to think we’ve solved that thorny dilemma. Yep, it’s pretty awesome. And yep, you’re welcome.”
The promotion will be supported by specially marked promotional packs and point-of-sale at participating retailers and venues.
Carlton Dry is a lower-carb beer with a crisp dry taste. Carlton Dry Lime is almost the same but brewed with natural lime and salt too, for those that like it that way.
Agency: Creative Activations
Senior Brand Manager: Mick McKeown
Assistant Brand Manager: Jo Shields
Assistant Brand Manager: Veronica Wall
6 Comments
If this is what Fosters and Clems are putting out these days, it time for their creatives to get off the gravy train dust off the folio.
Oh wow look everybody….
It’s a sales promo!
If you read the credit, it says that Creative Activation did this and not Clems.
In case you missed it, its in the 1st paragraph.
It’s a promo cos thats what they do…
I hope they ask for receipts along with the game cards for winners
as huge amount of winners with same name.
Mustn’t want older people as I cannot leave my DOB. Keeps asking me to do so but wont accept info. Bit of a take?
is this a sham? or is it age discrimination,they must only want young sexy girls for their promo,not old beer drinkers that support their business everyday, come on carton why wont you except my DOB.