Gecko’s Adventures appoints JWT Melbourne to handle creative, digital and brand repositioning

JWT Melbourne has won the Gecko’s Adventures business following a competitive pitch. The appointment is effective immediately and JWT Melbourne will be Gecko’s agency of record for all creative work, with a heavy focus on digital.

Says Michael Godwin JWT Melbourne managing director: “The better we got to know Gecko’s, the more we wanted to work with them. They have a fabulous product offer and have embraced a category-breaking idea to help re-launch their brand.”

Says Richard Muntz, JWT Melbourne executive creative director: “It’s rare you meet a bunch of people with the level of enthusiasm for their brand as the Gecko’s Adventures team. Our job was to translate this passion for the product and discover new ways to interact with the Gecko’s audience, current and prospective.”

JWT Melbourne will roll out a complete brand repositioning for Gecko’s Adventures in early 2013.

Says Kirsten Cameron, Peregrine and Gecko’s Adventures group head of marketing: “We really enjoyed working with JWT throughout the pitch process. They didn’t just listen, they actually heard what we were saying and brought an experienced but fresh voice to the conversation.

“What we loved most of all about JWT is that they didn’t ask us about boundaries or parameters, they just went to a space where they could see our target market responding.”