SPC Ardmona launches Big Bean snack products in new campaign via Badjar Ogilvy, Melbourne

SPC Ardmona, via agency Badjar Ogilvy, Melbourne and PR agency AC Roster, has launched a campaign to promote its new snack products Big Bean Bar and the Big Bean Pocket.

The Big products, which are SPC baked beans wrapped in flaky pastry, has been developed in collaboration with CCA Beverages. 

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The campaign includes online, radio, bus shelters, posters, maxi trams, PR, point of sale promotions and at ANZ Stadium during the NRL Preliminary Finals and Grand Final and the MCG during the AFL Grand Final.

Client: SPC Ardmona

PR: AC Agency