Holden extends contract with digital creative agency Visual Jazz Isobar, Melbourne

Holden has extended its six-year relationship with Visual Jazz Isobar, Melbourne, formally appointing the digital creative agency as its primary digital services partner for consumer facing websites, following a competitive pitch.

VJI Melbourne will manage consumer-facing digital activity for the Holden brand, including holden.com.au, holden.co.nz and mobile websites.

VJI Melbourne has worked with Holden on projects including Holden IQ, Barina Spark’s Designer Spark project, Barina Spirited Drive experience and most recently the Holden Volt launch featuring an ambitious multi-device single screen interactive experience.

Joanne Stogiannis, Holden digital marketing manager said the decision to appoint VJI Melbourne came on the back of strong credentials and creativity.

Says Stogiannis: “Holden’s websites are among the most visited automotive sites in the country. We have been a pioneer within digital marketing and VJI work over the past six years has strengthened that position. Throughout the pitch process, VJI demonstrated a high standard of work and a true understanding of our business, the rapidly changing digital landscape and how we can best meet the needs of our customers.

“We’re pleased to once again formalise our partnership and look forward to working with VJI on some exciting digital initiatives this year.”

Says Konrad Spilva, VJI Melbourne managing director: “We have loved working with the team at Holden and are stoked to be continuing our relationship with them. To be entrusted with the Holden brand is an honour and we’ve worked on some fantastic projects with them in our time, with more to come.

“It’s been a big year for our agency already and we’re delighted to continue to work with Holden. We’re looking forward to unveiling some of our latest work soon.”

Visual Jazz Isobar is one of Australia’s leading digital creative agencies with offices in Melbourne, Canberra and Sydney.