Designer eyewear brand Oscar Wylee launches its ecommerce site via digital agency Netstarter
Fashion eyewear designer and philanthropist group, Oscar Wylee partnered with ecommerce and digital marketing agency, Netstarter to launch its new ecommerce site this month. The agency was responsible for the ecommerce solution and provided the technical direction to support the brand’s digital strategy.
Says Michael Lim, co-founder of Oscar Wylee: “The brand’s online proposition is providing consumers with access to quality designer glasses at affordable prices; shopper convenience through easy virtual fitters and free product home trials. And our “One For One” charity means our customers contribute to giving back to the community.”
Says Shaun Polovin, Netstarter director: “Being a pure play site, Netstarter identified that user experience is key. Our web design team created a modern, clean and minimalistic UX design, that features easy-to-use product filters and multi-view product displays.”
Netstarter integrated into the site its critical “Virtual Try-On” which is a plug-in feature by Fitting Box. This allows the end user to trial the suitability of the glasses on their face by uploading a picture via webcam, Facebook or from their local drive or there is also the option of using a site model. The site boasts a complex inventory database to support each unique prescription order and its fulfillment. It can automatically process gift cards and online claims for participating and leading health fund members including BUPA, MBF, HCF, Medibank and nib.
Says Lim: “The ecommerce component of Oscar Wylee’s business model is critical to slashing hundreds off the retail price for our customers. By cutting out the licensing rights of middlemen, who typically mark-up prices well into the low to mid hundreds of most high end eyewear brands, the flat cost of an Oscar Wylee designer frame remains at a low $98. This includes the high quality treatments on all lenses you’d expect to pay extra for at most optometrists, and free shipping on all purchases, returns, and home trial orders.
“Netstarter has been an integral solutions partner to us launching, providing our site with future-proof strategies for our ongoing success. We look forward to our growing our relationship.”
Oscar Wylee’s vision in bringing sight to the world through their One For One charity, aims to drive word of mouth and repeat purchase – for every pair of frames purchased, a customer is helping Oscar Wylee provide a person somewhere in the world in need, to access affordable eye-care. They use a mix of email marketing, on-site blogs and social media marketing to reach existing and potential customers and to drive site visits. Future plans for the site include extending the product range to sunglasses.
17 Comments
Is this not an exact carbon copy of Warby Parker?
ERMAHGERD RIPOFF
http://www.warbyparker.com/
“Being a pure play site, Netstarter identified that user experience is key. Our web design team created a modern, clean and minimalistic UX design, that features easy-to-use product filters and multi-view product displays.”
You mean copied..
Exactly Warby Parker …
Beats me, at least they’re offering something Australia is missing.
Who cares if it’s a rip off? Warby Parker refuses to ship to Australia so they’ve just jumped up to fill a market requirement. At least they’ve kept the “one for one” component, there’s a similar brand called sneaking duck which has taken the business model but done away with the charitable side.
It’s a great site anyway, clean, crisp, easy to use.
The virtual try on from FittingBox is used on Warby Parker and Oscar Wylee, surely a must have addition to any eyewear site.
Nice!
I like it! Nicely executed.
you get what you for …
I want my website back!
This the most shameless of rip-offs I have ever seen. All that guff about the design brief – what a load of crap. The real brief had just 3 words: copy warby Parker.
These guys are efficient, well priced and good product. I’ve purchased from them twice and tell everyone i know about it. Who cares if they got the idea elsewhere. Its a great on-line shopping experience….full stop
I care, I really care.
This is a business built on an inherently dishonest premise. They have stolen the design and concept from another business without any form of attribution. Then, to make matters worse, they have the temerity to boast about being revolutionary and altruistic.
As a member of the the digital design community I am mad as hell about this.
Who’s with me?
You would really think an eyewear brand would have its own vision. This is a blatant ripoff.
Original design? I’m spectical.
Wow. Warby Parker is one of our all time favourite sites. We often refer to it as a great example of ecommerce design, but we wouldn’t dream of copying it so blatantly.
I’m with you Mr Parker – I don’t think this sort of thing should be allowed.
Im on your side Mr.Parker
all branding presentations are ripped off!!