Macquarie’s professor of marketing Scott Koslow to front AWARD’s ‘From the Back of a Coaster’ speaker series – 6:30pm Thursday August 30
Scott Koslow, professor of marketing at Macquarie University, will be the guest speaker for the special AWARD ‘From The Back of a Coaster’ Speaker Series on Thursday, 30th August at 6:30 for 7:00pm start.
The presentation will take place in the Havana Lounge at the Dolphin Hotel, 412 Crown Street, Surry Hills.
Koslow has studied campaigns from major agency offices in New York, London, Detroit, Los Angeles, Paris, Auckland, Melbourne-and even Sydney.
Koslow will be discussing facts about creativity and questioning whether creative campaigns more effective.
He will explore the relationships between the agency, clients and creativity, questions creative thinking techniques and reveals the single most effective agency controlled factor that always leads to more creative work.