New car brand Infiniti launches at Cirque du Soleil’s OVO show via Melbourne agency Kandan
New challenger luxury car brand, Infiniti, has partnered with renowned international entertainment company, Cirque du Soleil in time for a September launch and has begun its activation at Cirque du Soleil shows across Australia designed by Kandan, a Melbourne based advertising agency.
Audiences outside the Big Top at the insect themed show OVO by Cirque du Soleil will be the first in Australia to get a glimpse of the Infiniti FX. The sports SUV has been hidden within a giant and mysterious cracked egg to symbolise the status of Infiniti as an emerging brand about to hatch. A matching white Infiniti FX50S, is also on display within the main entrance tent, where visitors can enter a competition to win a Las Vegas and Los Angeles luxury holiday. The activation aims to create a bold, unexpected and memorable experience for visitors.
Cirque du Soleil is one of two Infiniti global sponsorships, including the Red Bull Formula One racing team. Infiniti and Cirque du Soleil are united by the shared brand values of inspired performance, commitment to craftsmanship and the attainment of perfection through movement into art.
For more information 
about the Infiniti car brand, visit the website here.
Client: Infiniti Cars Australia
Creative Team: Daniel Boi, Alex Lopez – Kandan
Production Team: Kane Gray, Michael Chubb – Kandan
6 Comments
Yawn.
Brad – I think you need to see this for real before you pass judgement.
Nope. Yawn.
Infiniti is not a new car brand. Nissan’s Lexus has been around for ages.
I once tried to hire these guys for a product launch event, and the price quoted was higher than the GDP of a small African nation. But the egg cracking to reveal the car *shudder* that could set new benchmarks in naffness. But I ain’t passing judgement yet…
This is very popular brand in America. I believe it’s partly owned by Nissan. The suv is $43k in America and $105k here.
Goes without saying that it’s gonna be hard to
Ripp off even Aussie consumers that much, even with a great launch.