Simplot’s I&J brand brings back ‘Iron Jay’ in new series of TVCs via BWM Melbourne
Simplot has unveiled its new series of four ‘It’s Crunch Time’ TVCs created by BWM Melbourne.
The TVC’s are on air nationwide and re-introduce pro-wrestler and big kid, Iron Jay to Australian families.
In the previous commercials Iron Jay’s love of crispy batter fish led him to become the world Crunch Champion. In the latest campaign Iron Jay takes on some unlikely opponents.
The I&J 15 and 30 second TVCs will screen nationwide across multiple free-to-air channels and via pay TV, during AFL and NRL home and away seasons and throughout the finals.
The campaign also includes print advertising across News Limited publications and incorporates stadium media at Etihad Stadium and the MCG.
Says Tara Lordsmith, Simplot Australia general manager of retail marketing: “We’re excited to see the launch of the new I&J integrated campaign. Iron Jay is a true character and has become a very recognisable asset for the brand. The ‘It’s Crunch Time’ platform works on multiple levels and is contextually relevant as we enter the run home to the AFL and NRL seasons.”
Creative Agency: BWM
Creative Group Head: Gus Johnston
Creative Director: Shaun Branagan
Copywriter: Andy Segal
Lead Business Director: Belinda Murray
Senior Account Manager: Amber Hawker
Account Manager: Karlene van Opdorp
Head of Strategic Planning: Jamie Mackay
Senior Onscreen Producer: Sonia McLaverty
Production Company: Finch
Director: Nick Ball
Producer: Jules Shelton
Client: Simplot
General Manager of Retail Marketing: Tara Lordsmith
Senior Brand Manager, Frozen Fish and Seafood: Ben Dalla Riva
10 Comments
weird and funny i like it
Lol. Weird. Very Japanese.
The old phrase goes, never make a pun in advertising unless it’s the very best pun. This is not the very best pun.
The original ads were smart and I&J was a great character. But these totally miss the mark and make no sense whatsoever.
What they have just made is one of the most insanely idiotic things I have ever heard. At no point in their rambling, incoherent response were they even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul.
where is the cowboy one? i saw that and that shit is fuuunnnnnnnnnnny
i’ll pay that. fucking funny
Reminds me of these classics – in a good way:
http://www.youtube.com/watch?v=SMvJPRDQiz0&
That bodybuilder is amazing.
Must be a quiet day at BWM with all those positive comments, frankly this is awful, unfunny, badly written and badly executed.
Did this guy seriously name his persona after a brand of frozen fish?