GI Cancer Institute targets school in kids in new ‘Gutsy Challange’ TV commercial via Dynamix

The not for profit GI Cancer Institute (Gastro-Intestinal Cancer Institute) has partnered with creative agency Dynamix to produce a 30-second community service announcement to further promote the 2012 Gutsy Challenge.

Targeted at school kids, the Gutsy Challenge helps young Australians support the fight against one of cancer’s biggest killers – Gastro-Intestinal cancer. The ad encourages viewers to eat 2 fruit and 4 vegetables a day, for one week and raise as much money as possible. Participants get the chance to win great prizes and the money raised is used to fund the critical G.I. cancer research conducted by the institute.

WATCH THE SPOT

Says Russell Conley executive officer at the GI Cancer Institute: “We are really excited with the direction the Gusty Challenge has taken this year. We initially engaged Dynamix to manage the redesign of Gutsy Challenge website and were so impressed with their work and creative thinking, we asked them to create this years CSA.”

Says Ryan Hill, executive creative director at Dynamix: “It’s been an honour to help create awareness of the Gutsy Challenge, it’s a great program for an important cause. Gastro-intestinal cancer is a big problem, and we all need to help. The campaign highlights the fun of taking part in the challenge and the difference kids of all ages can make. We want to get students, teachers and parents all asking the question “are we involved?”

Click for more information the Gutsy Challenge here.

Client: Russel Conley

Producer: Peter Fenton