Vanish Napisan first to employ digital coupon dispenser developed by Val Morgan Retail Media
Reckitt Benckiser is the first advertiser to target shoppers in the retail environment with an innovative new digital touch screen coupon dispenser developed by Val Morgan Retail Media.
The Vanish Napisan custom build units are running over the next few weeks in selected shopping centres across Sydney and Melbourne. The eye catching units are designed to encourage interaction between shoppers on the path to purchase, running TVC content with the facility to dispense Vanish Napisan discount coupons for redemption with key retail partners within the shopping centre.
Says Matt Bushby, Val Morgan Retail Media national sales director: “The new custom built Vanish Napisan units are a media first and a great demonstration of the technologically driven advancements that we’re installing into shopping centres for our clients.”
Says Daniel Harsanyi, assistant brand manager for Vanish Napisan at Reckitt Benckiser: “These innovative digital coupons are an ideal way to influence consideration and purchase amongst shoppers whilst on the path to purchase without disrupting their shopping routine. Consumers are able to use the coupon to redeem a unique discount on Vanish Napisan products that are not currently on promotion in supermarkets. It’s truly an innovative addition to our advertising presence within retail centres.”
5 Comments
Wow digital coupons. A unique discount. Stuff hoverboards, the future has arrived. Reckitt Benckiser you’re always pushing the creative envelope in exciting ways aren’t you. People are installing water coolers right now just so they can gather around them and talk about this extraordinary piece of advertising innovation. And here’s me thinking that Val Morgan just dis those crappy ‘still’ ads before the movies. Take a bow gentlemen.
Bill, I don’t know you. But I want to.
FUNNY.
Hasn’t oOh Media been doing these for a while now with their shopalites?
Bill….whatever you smoking please give me some!!!
How is that innovative?? What a bloody expensive activity just to get a customer to download a voucher! Only winner here is the marketing agency as usual…hahahah well done Matt you got the cash out of them nicely
Reach for the lasers, this is so groundbreaking Carol King felt the aftershock back in 1971 and penned the hit ‘I feel the earth move’ with the slightly melodramatic rejoinder ‘I feel the sky tumble-ing down, tumble-ing down.’
When archaeologists dig up west pennant hills shopping centre in the year 3062, scholars will marvel at the superior technological wizardry required to build a mechanical washing powder dispenser that featured a plasma screen with a film convincing people of the silicon age why they should push a button to get something for free.
It’s not genius, it’s genome shaping.