Triumph International launches ‘It’s Your Right’ campaign for its Spring 2012 Collection via BCM

August 9 2012, 5:08 pm | BY Lynchy | 12 Comments

Triumph_It.jpegBCM has launched the ‘It’s Your Right’ campaign for its client Triumph International (Australia).

‘It’s Your Right’ celebrates the release of the Spring 2012 Collection which features lightweight fabrics.

The campaign invites women to become citizens of the Republic of Triumph, creating a community of women.

Central to the campaign is a Facebook competition where fans are invited to declare a ‘right’. The Top 10 rights, as voted by other citizens of the Republic of Triumph, form the Constitution of the Republic. All Top 10 women win a money-can’t-buy experience at the official launch ceremony in Sydney’s Pitt Street Mall.

This campaign follows the multi-award winning Art of Shaping campaign.

Agency: BCM

Client: Triumph International (Australia)

Client contact: Alana Jones, Marketing Manager

Creative Director: Marco Eychenne

Writer: Jeff Smith

Art Director: Andy Iles

Agency Producer: Shane Ford

Director: Justin Overall

Photographer: Jesse Smith

Interactive Producer: Kim Harper

Interactive Art Director: Steve Mair

Interactive Designer & Developer: Som Meaden

Managing Partner: Paul Cornwell

Group Account Director: Michele Prescott

Account Manager: Stefanie Bartlett

Account Co-ordinator: Rebecca Fernando

Media: BCM

Head of Channel Planning & Integration: Jo Stone

Media Planner/Buyer: Malina Redwood