Nothing’s a problem for law firm Slater & Gordon in new campaign via M&C Saatchi, Melbourne
August 7 2012, 12:52 pm | | 19 Comments
Australian law firm Slater & Gordon has launched a major brand campaign via M&C Saatchi, Melbourne led by a TVC produced by Plaza Films which plays on the ampersand in the company name.
19 Comments
I have a problem. With this kind of advertising. These people are actors reading scripted lines, they are not real cases. Advertising like this needs to carry a massive disclaimer pointing out that it it a work of fiction or be banned altogether.
Not to mention it’s devoid of any creative idea and adds to the rest of the testimonial dross that clogs up our tv screens.
Bombers from Sydney.
Dross from Melbourne.
I wonder how long it took M&C to use the second letter of their name.
What a shite 7 days for a contender for agency of the year…
Actually, we could apply your need for massive disclaimers to most TVC’s. They are scripted fictions made in an attempt to persuade a punter to buy a product or service.
Perhaps we should make more honest Ads that just shout product and price at us. Down Down Prices are Down! Buy One Get One Free! Sale ends Sunday!
Actually, you are a fuckwit.
All ads have actors.
At least it’s devoid of BS.
BS like ‘this product will make you sexy’ or ‘this product will add years to your life’.
And Golly, you’re stupid. An ampesand isn’t a letter.
Sounds like you’re saying advertising is legalized lying.
And this isn’t much of an ad…
Back to your optus brochure.
Back to your award winning campaign that isn’t here and won’t be as long as you spend your average creative life micro-trolling. Mwwwwwaaaahahahaharrrrr.
The 6 figure earning cosseted wankers who read this blog would have no idea what it is like to need the help that companies like this provide. These are people with no voice of their own. Yeah it costs money but no win no fee couldn’t be fairer.
Listen up, fuckwits.
If you bothered to read my post instead of jumping to defend your generic tvc then you’d understand that I have no issue with actors in advertising.
My problem is with testimonials like your campaign, passing off scripted testimonials as if they actually happened to real people, not actors. It’s dishonest and misleading.
Not to mention incredibly shit.
and as for Slater & Gordon
pottymouthed microtrollers suck harder
Either way its extremely dull and boring.
Yeah, why didn’t they show AVO-defying pissed blokes bashing the missus, and limbs being severed in dodgy sweatshops and pedestrians being hit by uninsured drivers yeah that woulda worked better and probably won an award.
It’s sad to see. M&C would have been embarrassed to put their name to something like this in the not-too-distant past.
QC, just out of interest for those people who need the money, what type of commission do S&G take from the win 50/60/70%?
and the ads shit.
Client should have a case against the agency
for taking money for a no idea
This spot is the advertising equivalent of trolling.
Sorry to interrupt your self-righteous indignation about fake testimonials, but I have to point out there are no testimonials in this ad.
It serves up a hypothetical situation ‘you’ may find yourself in. No one is testifying about anything that happened to them.
And you call us fuckwits.