Gretel Killeen to moderate the ADMA Forum ‘marketing: art vs science’ keynote debate – Thurs Aug 23 4:30pm @ Sydney Convention Centre

August 2 2012, 2:14 pm | BY Lynchy | No Comments

689511-gretel-killeen.jpgOn Thursday 23 August, 4.30pm at ADMA Forum 2012 an industry panel moderated by Gretel Killeen will go head-to-head in a debate to battle the topic ‘Marketing: Art versus Science’ at Sydney Convention & Exhibition Centre.

Is marketing an art or a science? Some marketers test and measure, they do the math. Other marketers are artists; they inspire, challenge and connect. Watch the six panellist’s battle the merits of both. There can only be one winner – the audience votes: ‘truth through analytics’ versus the ignition of a ‘marketing movement’.

Event: ADMA Forum 2012 Keynote Debate curated by Tsuki

Date: Thursday 23 August, 2012

Time: 4.30pm to 5.30pm

Drinks: 5.30pm to 7.30pm

Venue: Sydney Convention & Exhibition Centre, Darling Drive, Darling Harbour

Parking: Click here to see details

Cost: $65 (ADMA Member), $95 (non Member) – GST inclusive

Pro science speakers include:

Tony Davis.jpgStephen Ball.jpgjodee rich.jpgTony Davis (left), director of Quantium and former chairman of ADMA board of directors; Stephen Ball (middle) manager – epicenter and business development, graphic communications, Fuji Xerox and Jodee Rich (right), CEO of PeopleBrowsr.

Pro art speakers include:

robbie robertson.jpgkeiran ots.jpgmarqueowen.jpgRobbie Robertson (left), managing director of e2; Kieran Ots (middle), creative director of Leo Burnett and Marque Owen (right), director of video content, TEDxSydney.

Says Jodie Sangster, CEO, ADMA: “With the panellists we’ve gathered it’s certain to be a lively debate! We have brought together some of the best marketing and creative minds in Australia to battle out one of the most contentious issues in today’s marketing environment.”

 

Says Edweana Wenkart, managing director of Tsuki: “Today, one of the greatest challenges faced by marketers is the pull between data science and art. This debate is the ultimate forum for brands to understand the pros and cons behind such polar opposites – left-brain analysis versus right-brain creativity – and how to leverage them for consumer engagement.”