WA industry in shock as RAC swaps The Brand Agency for JWT Sydney after 21 year relationship

In a shock for the WA industry the RAC has awarded its creative advertising account to JWT Sydney following a comprehensive and competitive tender process which included incumbent The Brand Agency, Perth, which has held the business for 21 years.

In order to service the RAC account, JWT will set up a new Perth-based office comprising a team of local experts.

The RAC commenced a formal tender process seeking a full service creative agency in March this year.

According to a statement released tonight, JWT impressed the panel throughout the process, providing outstanding responses to strategic and creative challenges.

JWT was assessed by the tender panel as providing a comprehensive range of skills and services and offered best value for money; effectively showcasing the advantages of being part of a global network, along with the benefits of a strong local presence at a competitive price.

Says John Gutteridge, CEO JWT Sydney: “To say we are incredibly excited to be working with the RAC WA, would be an understatement. The team at RAC have been utterly professional throughout the tender, but also very inspiring with their future ambitions for the RAC brand.

This is an historical moment for JWT, opening a new office doesn’t happen every day.

We’re excited about the future prospects in WA, the state is obviously experiencing exponential growth right now, with that comes opportunities.”

The RAC has an excellent relationship with the team at The Brand Agency and the decision to move the account was not taken lightly. The RAC would like to sincerely thank The Brand Agency for their dedication and professionalism working with the RAC over the years.

The RAC would also like to thank all agencies involved in the tender for the commitment and enthusiasm they showed for the process.