BWM Melbourne wins Brown Brothers

Belgiovane Williams Mackay Melbourne has won the business for iconic Australian wine brand Brown Brothers.

BWM won the account in a competitive pitch against two agencies.

Brown Brothers is a family owned wine company based in North East Victoria. Their 123 year history has led them in the direction which drives their passion for innovation as they strive to be leaders in the Australian wine market.

Says Mike Turner, head of marketing: “Brown Brothers has a long history of ‘breaking the mould’ when it come to the Australian wine industry, and we are looking to find the next ‘Game Changer’ in communications to take us into the next decade.”

Says Carl Ratcliff, managing director BWM Melbourne: “We are delighted that Brown Brothers has recognised the creative potential in our pairing. Their care of craftsmanship has found has found a very happy home here in BWM Melbourne.”

Says Paul Williams, Group CEO: “Along with the recent REA win, this is a great affirmation for the management team and a great start for Carl in his new role as Managing Director.”

Says Turner: “We’re very excited to be taking our brand to an agency like BWM which has so much expertise in working with ideas that get Australians talking.”