Domino’s launches facebook competition for designers to create the company’s next pizza box

Domino’s Pizza has put the call out today to its 670,000 Facebook fans and budding designers to help design the Company’s next pizza box.

Domino’s is running a competition on its Facebook page that will see one fan have their pizza box design seen by millions of pizza lovers across the country.

The idea for the competition came from the important role the pizza box plays in the customer’s pizza eating experience.

Enter competition via Domino’s Facebook page

Says Allan Collins, Domino’s chief marketing officer: “The pizza box is an integral part of the pizza ordering experience – it’s the first thing our customers interact with when they receive their order and it’s seen by thousands of people every day when they eat their favourite pizzas with their family and friends.

“Because of the important role both our pizza box and our customers play in the pizza eating experience, we thought it was only fitting to give fans the chance to be even more involved.”

As well as nationwide exposure for their design, the winner will receive a prize of one thousand dollars. The competition is open to any Australian resident over 16 years of age.

Domino’s is opening the competition up to people with all levels of creative abilities, with Collins saying that he expected the entries to be quite varied.

Says Collins: “We want entries from absolutely everyone and anyone, no matter what their creative abilities are.

“The winner will be the design that we feel best shows what Domino’s is all about – whether it ends up being a stick figure, crayon drawing or digital masterpiece, we’re just looking for something that captures what Domino’s means to our fans.”

The competition to design a pizza box is the latest in a string of Australian social media firsts for Domino’s, earlier this year developing a crowd sourced ‘Social Pizza’ where Facebook fans voted on ingredients for the ‘Fan Favourite’ pizza which still features on Domino’s online menu.

Says Collins: “We are always looking for innovative ways to reward and engage our loyal fans, and this design a pizza box competition is just another example of this.

“After the success we had with our Social Pizza application, it became clear that our fans love interacting with us through Facebook and appreciate the things we are doing in the social media environment, and it just makes us want to do bigger and better things to engage our customers.

“It was a natural progression for us, we had our fans build a pizza, so what’s next – let them design the pizza box that it comes in!”