Fiat Chrysler Group Australia to air TVC tonight to launch new Chrysler 300 via Cummins Ross
UPDATED TO INCLUDE THE TVC – Chrysler will put to air its new TVC for the Chrysler 300 tonight during the State of Origin Grand Final on the Nine Network.
The TVC, via agency CumminsRoss Melbourne, celebrates Chrysler’s American heritage and the new Chrysler 300’s luxury design.
The 60-second television spot features a glamorous couple preparing for a 1960s themed party who drive to the event in their Chrysler 300, with iconic style motifs from the period prominent throughout the commercial.
Sam Tabart, director of marketing for Fiat Chrysler Group Australia, said the campaign is closely linked to the original Chrysler 300 advertising from the 1950s and 1960s.
Says Tabart: “The 300 was an American icon developed in the 50’s and remains iconic today. It’s American motoring at its best with class and style in abundance. Timeless, classic design that’s otherwise missing from the segment in this market.”
The new Chrysler 300 will be available in Australia from September 2012. The advertising campaign for the vehicle will run across online, TV and outdoor media.
Agency: Cummins Ross, Melbourne
Creative Team: Sean Cummins , Jason Ross, Steve Callen
Agency Producer: Susannah George
Group Account Director: Magdalina Triantafyllidis
Integration Manager: Andrew Stone
Director of Marketing for Fiat Chrysler Group Australia: Sam Tabart
Advertising Manager: Sandra Kirwan
Production Company: The Directors Group
Director: Ben Hodson
DOP: Stefan Duscio
Executive Producer: Craig Griffin
Music: Mark Rivett – Song Zu
Post: Method Studios / Risk Sound
18 Comments
Wow. I’m frothing. Can’t wait!
Frothmeistergeneral has the best pseudonym on here.
Wouldn’t this be a better announcement AFTER you air the commercial? It’s only one more day and there will be something to look at.
Good to see the CDs keeping the good briefs to themselves.
Do they have any creative teams there?
Wonder if they got a look in.
Rubbish! You can do better than this! Bad cast bad script and lame execution.
Heineken meets the party eah….There is nothing 60’s about the car.
god that was boring
Don would never approve this rubbish.
My Mercedez-Benz has a sixties clock – that’s because it’s a sixties Mercedes.
@ Pseudo Nym: That’s why its timeless.
but i agree…not working for me. Men with affairs buy the car apparently according to the script.
Did they really need the “1960s party” invitation? Would have worked better without it given the timeless line.
Cummins Ross really don’t like showing the cars they’re plugging to they? Jeep ads about polo and search engines, 60 second Chrysler spots with a 2 second shot of a dark car at night.
Wonder if the 300 target market will get it/like it? The last 300 wasn’t exactly bought by those with ‘timeless’ tastes.
Oh dear.
The commercial is too dull to bother with, so I’ll call out the apostrophe abuse in ‘1960’s party’. Shame on you. They knew about punctuation in the 60s.
It could have all been a dream.
Also nineteen sixty is party!
it’s a shame they do three cutaways to the guy playing sax, just to reinforce that there’s a band there with a sax player and the music is the spot is coming from them.
@Petty Tom That’s because the 1960s owned the party!
I hate everything about the Chrysler 300 and yet, after seeing the fantastic ad, I want one.
When are Fiat Chrysler planning to bring the RHD Dodge Ram Pickup to Australia?
Please advise.
Just came across this ad again on YouTube and it struck me that we haven’t had a great car ad here in Australia for ages.
Pete
BA Creative
Web Design Brisbane